Claxton, J. D., Lovelock, C. H., & Weinberg, C. B. (1989). Marketing challenges: Cases and exercises (2nd ed.). New York: McGraw-Hill.
Dyfyniad Arddull ChicagoClaxton, John D., Christopher H. Lovelock, và Charles B. Weinberg. Marketing Challenges: Cases and Exercises. 2nd ed. New York: McGraw-Hill, 1989.
Dyfyniad MLAClaxton, John D., Christopher H. Lovelock, và Charles B. Weinberg. Marketing Challenges: Cases and Exercises. 2nd ed. New York: McGraw-Hill, 1989.
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