APA Citation

Claxton, J. D., Lovelock, C. H., & Weinberg, C. B. (1989). Marketing challenges: Cases and exercises (2nd ed.). New York: McGraw-Hill.

Chicago Style Citation

Claxton, John D., Christopher H. Lovelock, and Charles B. Weinberg. Marketing Challenges: Cases and Exercises. 2nd ed. New York: McGraw-Hill, 1989.

MLA Citation

Claxton, John D., Christopher H. Lovelock, and Charles B. Weinberg. Marketing Challenges: Cases and Exercises. 2nd ed. New York: McGraw-Hill, 1989.

Warning: These citations may not always be 100% accurate.