01212nam a2200385 4500 DLU030024872 ##19891025094605.7 ##881024s1989 nyua b 000 0 eng 88039358 0070387893 00700387893 : 9.95 (DLC) 88039358 DLC DLC DLC HF5415 .M29747 1989 658.8 Mar Marketing challenges : cases and exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg. 2nd ed. New York : McGraw-Hill, c1989. xl, 671 p. : ill. ; 24 cm. McGraw-Hill series in marketing Includes bibliographical references. Marketing Case studies. Marketing Problems, exercises, etc. Claxton, John D. Lovelock, Christopher H. Weinberg, Charles B. 20460 DLU True Lê Thị Mạnh Xuân G A SH Thư viện Trường Đại học Đà Lạt