1983 AMA Educators' Proceedings : research methods and causal modeling in marketing - AMA Educators' Proceedings 1983 : Sarasota, Fla.); Darden, William R., 1936-; Dillon, William R.; Monroe, Kent B.; American Marketing Association (Chicago, IL : American Marketing Association, 1983)
Includes bibliographies.
Keywords: Marketing research -- Mathematical models -- Congresses; Marketing research -- Statistical methods -- Congresses