01438nam a2200409 4500 DLU030025216 ##19830715000000.0 ##830225s1983 ilua b 100 0 eng 83003713 0877571627 (DLC) 83003713 DLC DLC DLC HF5415.2 .A34 1983 658.8 AEP AMA Educators' Proceedings (1st : 1983 : Sarasota, Fla.) 1983 AMA Educators' Proceedings : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon. Chicago, IL : American Marketing Association, c1983. 62 p. : ill. ; 28 cm. Includes bibliographies. Marketing research Mathematical models Congresses. Marketing research Statistical methods Congresses. Darden, William R., 1936- Dillon, William R. Monroe, Kent B. American Marketing Association. 1983 A.M.A. Winter Educator's Conference. Research methods and causal modeling in marketing. Proceedings series (American Marketing Association) 1860 DLU True Lê Thị Mạnh Xuân G A TT Thư viện Trường Đại học Đà Lạt