01077nam a2200337 4500 DLU030025220 ##19820324000000.0 ##810430s1981 ilua b 101 0 eng 81003552 0877571511 (DLC) 81003552 DLC DLC DLC HF5411 .C45 658.8 Cha The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt ... [et al.]. Chicago, IL : American Marketing Association, c1981. xiv, 471 p. : ill. ; 28 cm. Includes bibliographies and indexes. Marketing research Congresses. Marketing Congresses. Bernhardt, Kenneth L., 1944- Series (American Marketing Association) ; no. 47. 14550 DLU True Lê Thị Mạnh Xuân G A SH Thư viện Trường Đại học Đà Lạt