International Marketing Conference, L. A., & Locander, W. B. (1977). Marketing looks outward: 1976 business proceedings. Chicago: American Marketing Association.
Citação norma ChicagoInternational Marketing Conference, Los Angeles,, e William B. Locander. Marketing Looks Outward: 1976 Business Proceedings. Chicago: American Marketing Association, 1977.
Citação norma MLAInternational Marketing Conference, Los Angeles,, e William B. Locander. Marketing Looks Outward: 1976 Business Proceedings. Chicago: American Marketing Association, 1977.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.