01018nam a2200325 4500 DLU030025235 ##19970114141712.5 ##960212s1997 njuab b 001 0 eng 96001649 0132435101 (case) (DLC) 96001649 DLC DLC DLC HF5415.13 .K64 1997 658.8 KO-P Kotler, Philip. Marketing management : analysis, planning, implementation, and control / Philip Kotler. 9th ed. Upper Saddle River, NJ : Prentice Hall, c1997. 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cm. The Prentice-Hall international series in marketing Includes bibliographical references and indexes. Marketing Management. DLU True Lê Thị Mạnh Xuân G A SH Thư viện Trường Đại học Đà Lạt