Sissors, J. Z., & Bumba, L. (1996). Advertising media planning: Instructor's manual (5th ed.). Lincolnwood, Ill.: NTC Business Books.
Παραπομπή Chicago StyleSissors, Jack Z., και Lincoln Bumba. Advertising Media Planning: Instructor's Manual. 5th ed. Lincolnwood, Ill.: NTC Business Books, 1996.
Παραπομπή MLASissors, Jack Z., και Lincoln Bumba. Advertising Media Planning: Instructor's Manual. 5th ed. Lincolnwood, Ill.: NTC Business Books, 1996.
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