Kotler, P. (1967). Marketing management (Third Edition.). New Jersey: Prentice-Hall.
Chicago Style CitationKotler, Philip. Marketing Management. Third Edition. New Jersey: Prentice-Hall, 1967.
MLA CitationKotler, Philip. Marketing Management. Third Edition. New Jersey: Prentice-Hall, 1967.
Warning: These citations may not always be 100% accurate.