Cita APA

Kernan, J. B., & Dommermuth, W. P. (1970). Promotion: An Introductory Analysis. New York: McGraw-Hill Book Company.

Citación estilo Chicago

Kernan, Jerome B., y William P. Dommermuth. Promotion: An Introductory Analysis. New York: McGraw-Hill Book Company, 1970.

Cita MLA

Kernan, Jerome B., y William P. Dommermuth. Promotion: An Introductory Analysis. New York: McGraw-Hill Book Company, 1970.