Cita APA

Kernan, J. B., & Dommermuth, W. P. (1970). Promotion: An Introductory Analysis. New York: McGraw-Hill Book Company.

Chicago Style Citation

Kernan, Jerome B., i William P. Dommermuth. Promotion: An Introductory Analysis. New York: McGraw-Hill Book Company, 1970.

Cita MLA

Kernan, Jerome B., i William P. Dommermuth. Promotion: An Introductory Analysis. New York: McGraw-Hill Book Company, 1970.