White, R. (1993). Advertising: What it is and how to do it (3rd ed.). London: McGraw-Hill.
Citación estilo ChicagoWhite, Roderick. Advertising: What It Is and How to Do It. 3rd ed. London: McGraw-Hill, 1993.
Cita MLAWhite, Roderick. Advertising: What It Is and How to Do It. 3rd ed. London: McGraw-Hill, 1993.
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