APA aipamena

Arens, W. F. (2002). Contemporary advertising. Boston: McGraw-Hill Irwin.

Chicago Style aipamena

Arens, William F. Contemporary Advertising. Boston: McGraw-Hill Irwin, 2002.

MLA aipamena

Arens, William F. Contemporary Advertising. Boston: McGraw-Hill Irwin, 2002.

Kontuz: berrikusi erreferentzia hauek erabili aurretik.