Cita APA

Perreault, W. D., & McCarthy, E. J. (2002). Basic marketing: A global-managerial approach (14th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Perreault, William D., i E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. Boston: McGraw-Hill, 2002.

Cita MLA

Perreault, William D., i E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. Boston: McGraw-Hill, 2002.