01402nam a2200397 4500 DLU060056014 ##20061101 ##011005s2002 mauab b 001 0 eng 2001054436 0071121102 (international : alk. paper) 0072409479 (alk. paper) DLC DLC DLC pcc HF5415.13 .M369 2002 658.8 PE-W Perreault, William D. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy 14th ed. Boston : McGraw-Hill, 2002 xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) McGraw-Hill/Irwin series in marketing A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes. System requirements for accompanying computer laser disk: Windows 95 or higher Pentium Marketing Management McCarthy, E. Jerome (Edmund Jerome) 25/2006 43.000 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt