01311nam a2200373 4500 DLU060056144 ##20061102 ##980323s1998 maua b 001 0 eng 98006853 0256209820 (DLC) 98006853 DLC DLC DLC HF5415.13 .M369 1999 658.8 PE-W Perreault, William D. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. 13th ed. Boston : Irwin/McGraw-Hill, 1999 xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) The Irwin/McGraw-Hill series in marketing Includes bibliographical references (p. 743-786) and index. System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. Marketing Management. McCarthy, E. Jerome (Edmund Jerome) 25/2006 32.400 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt