एपीए उद्धरण

Arens, W. F. (2002). Contemporary advertising (8th ed.). Boston: McGraw-Hill Irwin.

शिकागो स्टाइल उद्धरण

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

एमएलए उद्धरण

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.