01784nam a2200421 4500 DLU060057353 ##20061208 ##030808s2004 nju b 001 0 eng 2003017894 0471455172 (cloth) DLC DLC DLC pcc ML3790 .B6 2004 658.823 BL-R Blackwell, Roger D. Brands that rock / Roger Blackwell, Tina Stephan At head of title: What business leaders can learn from the world of rock and roll Hoboken, N.J. : John Wiley & Sons, 2004 xi, 240 p. ; 24 cm Includes bibliographical references and index. From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. Music trade. Musicians Marketing. Popular music Economic aspects. Stephan, Kristina. Table of contents http://www.loc.gov/catdir/toc/ecip047/2003017894.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2003017894.html Publisher description http://www.loc.gov/catdir/description/wiley039/2003017894.html 30/2006 13.000 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt