Cita APA

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2004). Marketing: Principles & perspectives (4th ed.). New York: McGraw-Hill/Irwin.

Citación estilo Chicago

Bearden, William O., Thomas N. Ingram, y Raymond W. LaForge. Marketing: Principles & Perspectives. 4th ed. New York: McGraw-Hill/Irwin, 2004.

Cita MLA

Bearden, William O., Thomas N. Ingram, y Raymond W. LaForge. Marketing: Principles & Perspectives. 4th ed. New York: McGraw-Hill/Irwin, 2004.