01388nam a2200433 4500 DLU060057354 ##20061206 ##020927s2004 nyua b 001 0 eng 2002035590 0071214305 (International ed.) 0072539097 (alk. paper) 007286057X (alk. paper) DLC DLC DLC pcc n-us--- HF5415.1 .B4155 2004 658.8 BE-W Bearden, William O., 1945- Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 4th ed. New York : McGraw-Hill/Irwin, 2004 xl, 596 p. : col. ill. ; 28 cm McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. Marketing United States. Ingram, Thomas N. LaForge, Raymond W. Table of contents http://www.loc.gov/catdir/toc/mh031/2002035590.html Publisher description http://www.loc.gov/catdir/description/mh031/2002035590.html 30/2006 31.000 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt