Burton, P. W., & Purvis, S. C. (2003). Which ad pulled best?: 40 case histories on how to write and design ads that work (9th ed.). Boston: McGraw-Hill/Irwin.
Citação norma ChicagoBurton, Philip Ward, e Scott C. Purvis. Which Ad Pulled Best?: 40 Case Histories On How to Write and Design Ads That Work. 9th ed. Boston: McGraw-Hill/Irwin, 2003.
Citação norma MLABurton, Philip Ward, e Scott C. Purvis. Which Ad Pulled Best?: 40 Case Histories On How to Write and Design Ads That Work. 9th ed. Boston: McGraw-Hill/Irwin, 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.