01373nam a2200409 4500 DLU060057364 ##20061208 ##020613s2003 maua 001 0 eng 2002026342 0072556641 (alk. paper) DLC DLC DLC pcc HF5823 .W467 2003 659.1 PU-S Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton 9th ed. Boston : McGraw-Hill/Irwin, 2003 xvii, 120 p. : ill. ; 28 cm McGraw-Hill/Irwin series in marketing Includes index. Advertising copy Evaluation. Advertising. Burton, Philip Ward, 1910- Purvis, Scott C. Table of contents http://www.loc.gov/catdir/toc/mh031/2002026342.html Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002026342.html Publisher description http://www.loc.gov/catdir/description/mh031/2002026342.html 30/2006 7.000 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt