एपीए उद्धरण

Arens, W. F. (2004). Contemporary advertising (9th ed.). Boston: McGraw-Hill/Irwin.

शिकागो स्टाइल उद्धरण

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

एमएलए उद्धरण

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.