Cita APA

Arens, W. F. (2004). Contemporary advertising (9th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

Cita MLA

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

Atenció: Aquestes cites poden no estar 100% correctes.