Style de citation APA

Arens, W. F. (2004). Contemporary advertising (9th ed.). Boston: McGraw-Hill/Irwin.

Style de citation Chicago

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

Style de citation MLA

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

Attention : ces citations peuvent ne pas être correctes à 100%.