APA Citation

Arens, W. F. (2004). Contemporary advertising (9th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

MLA Citation

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

Warning: These citations may not always be 100% accurate.