00971nam a2200349 4500 DLU060057365 ##20061206 ##030908s2004 maua 001 0 eng 2003065006 0071214259 (international : alk. paper) 0072537728 (alk. paper) DLC DLC DLC pcc HF5821 .B62 2004 659.1 AR-W Arens, William F. Contemporary advertising / William F. Arens 9th ed. Boston : McGraw-Hill/Irwin, 2004 xlii, 617, [62] p. : ill. (some col.) ; 28 cm + 1 CD (4 3/4 in) McGraw-Hill/Irwin series in marketing Includes index. Advertising. 36.000 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt