01883nam a2200421 4500 DLU060057509 ##20061212 ##030516s2004 nju b 001 0 eng 2003011341 0471432091 (cloth) DLC DLC DLC pcc n-us--- HD9057.U62 K755 2004 338.766 4 KA-K Kazanjian, Kirk Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark Hoboken, N.J. : John Wiley & Sons, 2004 xviii, 222 p. ; 24 cm "Published simultaneously in Canada"--T.p. verso. Includes bibliographical references (p. 209-216) and index. Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back. Krispy Kreme Doughnuts. Baked products industry United States Case studies. Joyner, Amy. Table of contents http://www.loc.gov/catdir/toc/wiley031/2003011341.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2003011341.html Publisher description http://www.loc.gov/catdir/description/wiley039/2003011341.html 30/2006 12.100 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt