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Bibliographic Details
Main Author: Weitz, Barton A.
Other Authors: Castleberry, Stephen Bryon., Tanner, John F.
Format: Book (Paper)
Published: Boston : McGraw-Hill/Irwin, c2004.
Edition:5th ed.
Series:The Irwin/McGraw-Hill series in marketing
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Institutions: Thư viện Trường Đại học Đà Lạt