02096nam a2200409 4500 DLU070061361 ##20040622193034.0 ##031103s2004 njua b 001 0 eng 2003023870 0471479446 (cloth) DLC DLC DLC pcc BF408 .G664 2004 153.2 GR-D Graham, Douglas, 1950- Ideation : the birth and death of ideas / Douglas Graham, Thomas T. Bachman. Hoboken, N.J. : John Wiley & Sons, Inc., c2004. xv, 240 p. : ill. ; 24 cm. Includes bibliographical references (p. 225-230) and index. Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation. Creative ability in business. Creative ability. Intellectual property. Bachman, Thomas T. Table of contents http://www.loc.gov/catdir/toc/wiley041/2003023870.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2003023870.html Publisher description http://www.loc.gov/catdir/description/wiley041/2003023870.html 25/2007 12750 DLU True Nguyễn Thanh Hương G A SH Thư viện Trường Đại học Đà Lạt