Cita APA

Perreault, W. D., Jr., & McCarthy, E. J. (1990). Applications in basic marketing. Homewood, IL: Irwin.

Chicago Style Citation

Perreault, William D., Jr., i E. Jerome McCarthy. Applications in Basic Marketing. Homewood, IL: Irwin, 1990.

Cita MLA

Perreault, William D., Jr., i E. Jerome McCarthy. Applications in Basic Marketing. Homewood, IL: Irwin, 1990.

Atenció: Aquestes cites poden no estar 100% correctes.