01721nam a2200517 4500 DLU070061452 ##20071224 ##900615c19909999mauar1 b 0 a0eng d sn 92028178 1099-5579 (OCoLC)ocm22638336 DLC DLU DLU lcd nsdp HF5410 .A67 658.8 PE-W Perreault, William D., Jr. Appl. basic mark. Applications in basic marketing Applications in basic marketing / William D.Perreault, Jr., E. Jerome McCarthy Homewood, IL: Irwin, c1990- v. : ill. ; 26 cm. Annual 1990- Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Latest issue consulted: 2004/2005. Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Includes bibliographical references. "Clippings from the popular business press." Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. Marketing Periodicals. Marketing Management Periodicals. Marketing Périodiques. Marketing Coupures de presse Périodiques. McCarthy, E. Jerome (Edmund Jerome) DLC IC InLP InU 25/2007 11050 2005 DLU True Trương Bảo Trâm Anh G A SH Thư viện Trường Đại học Đà Lạt