Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). Boston, Mass.: McGraw-Hill.
Chicago Stili AlıntıPerreault, William D., ve E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
MLA AlıntıPerreault, William D., ve E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..