Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). Boston, Mass.: McGraw-Hill.
Style de citation ChicagoPerreault, William D., et E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
Style de citation MLAPerreault, William D., et E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.