01438nam a2200397 4500 DLU080061729 ##20080107 ##040331s2005 mau b 001 0 eng 2004040321 0072525231 (alk. paper) DLC DLU DLU pcc HF5415.13 .M369 2005 658.8 PE-W Perreault, William D. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 15th ed. Boston, Mass. : McGraw-Hill, 2005. xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) McGraw-Hill/Irwin series in marketing McCarthy's name appears first on the earlier edition. Includes bibliographical references (p. 725-787) and indexes. Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. Marketing Management. McCarthy, E. Jerome (Edmund Jerome) 25/2007 43900 2005 DLU True Trương Bảo Trâm Anh G A SH Thư viện Trường Đại học Đà Lạt