Style de citation APA

Arens, W. F. (2006). Contemporary advertising (10th ed.). Boston, Mass.: McGraw-Hill.

Style de citation Chicago

Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill, 2006.

Style de citation MLA

Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill, 2006.

Attention : ces citations peuvent ne pas être correctes à 100%.