01122nam a2200373 4500 DLU080062788 ##20080626 ##050113s2006 maua 001 0 eng 2005041457 0072964723 (alk. paper) DLC DLC DLC pcc HF5821 .B62 2006 659.1 AR-W Arens, William F. Contemporary advertising / William F. Arens. 10th ed. Boston, Mass. : McGraw-Hill, c2006. xl, 614 [80]p. : col. ill. ; 28 cm. McGraw-Hill/Irwin series in marketing Includes indexes. Advertising. Table of contents only http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html 10/2008 38000 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt