Extraordinary entrepreneurship : the professional's guide to starting an exceptional enterprise /

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主要作者: Harper, Stephen C.
格式: Sách giấy
出版: Hoboken, N.J. : Wiley, c2005.
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书本目录:
  • Introduction : the nature of entrepreneurship
  • Essential entrepreneurial qualities and capabilities
  • What type of venture do you have in mind?
  • Identifying new venture opportunities
  • Ventures that capitalized on market gaps
  • Evaluating new venture opportunities
  • Developing the business plan
  • Components of the business plan
  • Sources of funding
  • Debt financing
  • Seeking investors
  • Going the angel route
  • Venture capital funding
  • Initial public offering
  • Epilogue : entrepreneurial do's and don'ts.