02343nam a2200421 4500 DLU080062922 ##20080808 ##040405s2004 njua b 001 0 eng 2004007665 0471659509 DLC DLC DLC pcc HF5415.15 .F69 2004 658.8 FO-J Fox, Jeffrey J., 1945- The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory. Hoboken, N.J. : Wiley, c2004. ix, 262 p. : ill. ; 24 cm. Includes bibliographical references and index. Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization. Consumer satisfaction Evaluation. Marketing Management. Sales management. Value added. Gregory, Richard C., 1965- Table of contents only http://www.loc.gov/catdir/toc/ecip0417/2004007665.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html Publisher description http://www.loc.gov/catdir/description/wiley042/2004007665.html 10/2008 13600 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt