APA Citation

Perreault, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clippings from the popular business press. Boston: McGraw-Hill.

Chicago Style Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. Boston: McGraw-Hill, 2004.

MLA Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. Boston: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.