Perreault, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clippings from the popular business press. Boston: McGraw-Hill.
Dyfyniad Arddull ChicagoPerreault, William D., và E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. Boston: McGraw-Hill, 2004.
Dyfyniad MLAPerreault, William D., và E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. Boston: McGraw-Hill, 2004.
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