Perreault, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clippings from the popular business press. Boston: McGraw-Hill.
Style de citation ChicagoPerreault, William D., et E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. Boston: McGraw-Hill, 2004.
Style de citation MLAPerreault, William D., et E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. Boston: McGraw-Hill, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.