Cita APA

Kotler, P., & Trias de Bes, F. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, NJ: Wiley.

Citación estilo Chicago

Kotler, Philip., y Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.

Cita MLA

Kotler, Philip., y Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.