Kotler, P., & Trias de Bes, F. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, NJ: Wiley.
Trích dẫn kiểu ChicagoKotler, Philip., và Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.
MLA引文Kotler, Philip., và Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.
警告:這些引文格式不一定是100%准確.