APA Citation

Kotler, P., & Trias de Bes, F. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Hoboken, NJ: Wiley.

Chicago Style Citation

Kotler, Philip., and Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.

MLA Citation

Kotler, Philip., and Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, NJ: Wiley, 2003.

Warning: These citations may not always be 100% accurate.