01345nam a2200397 4500 DLU080062945 ##20080808 ##040211s2003 njuaa b 001 0 eng d 2004296836 GBA3-W5065 0471455164 (OCoLC)ocm52531531 UKM UKM TXH GZM OKS OCLCQ DLC lccopycat HF5415.13 .K639 2003 658.8 KO-P Kotler, Philip. Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. Hoboken, NJ : Wiley, 2003. xvi, 206 p. : ill. ; 24 cm. Includes bibliographical references and index. Marketing Management. Trias de Bes, Fernando, 1967- Table of contents http://www.loc.gov/catdir/toc/fy043/2004296836.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2004296836.html Publisher description http://www.loc.gov/catdir/description/wiley041/2004296836.html 10/2008 11300 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt