rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Lateral marketing
    sub title: new techniques for finding breakthrough ideas
  name:
    name part: Kotler, Philip.
    role:
      role term: creator
  name:
    name part: Trias de Bes, Fernando
    name part: 1967-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: n
    place:
      place term: Hoboken, NJ
    publisher: Wiley
    date issued: 2003
    issuance: monographic
  language:
    language term: 0 e
  physical description:
    form: print
    extent: xvi, 206 p. : ill. ; 24 cm.
  note: Philip Kotler, Fernando Trias de Bes.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Management
  classification: HF5415.13 .K639 2003
  classification: 658.8 KO-P
  identifier: 0471455164
  identifier: 2004296836
  identifier: http://www.loc.gov/catdir/toc/fy043/2004296836.html
  identifier: http://www.loc.gov/catdir/bios/wiley046/2004296836.html
  identifier: http://www.loc.gov/catdir/description/wiley041/2004296836.html
  record info:
    record content source: UKM
    record creation date: ##0402
    record change date: ##20080808
    record identifier: DLU080062945