Perreault, W. D., & McCarthy, E. J. (2002). Basic marketing: A global-managerial approach (14th ed.). Boston: McGraw-Hill.
Trích dẫn kiểu ChicagoPerreault, William D., và E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. Boston: McGraw-Hill, 2002.
Deismireacht MLAPerreault, William D., và E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. Boston: McGraw-Hill, 2002.
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