American Marketing Association. (1992). Marketing management. Chicago, Ill.: American Marketing Association Publications Group.
Citação norma ChicagoAmerican Marketing Association. Marketing Management. Chicago, Ill.: American Marketing Association Publications Group, 1992.
Citação norma MLAAmerican Marketing Association. Marketing Management. Chicago, Ill.: American Marketing Association Publications Group, 1992.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.