American Marketing Association. (1992). Marketing management. Chicago, Ill.: American Marketing Association Publications Group.
Παραπομπή Chicago StyleAmerican Marketing Association. Marketing Management. Chicago, Ill.: American Marketing Association Publications Group, 1992.
Παραπομπή MLAAmerican Marketing Association. Marketing Management. Chicago, Ill.: American Marketing Association Publications Group, 1992.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.