Lee, J., & Back, K. An examination of attendee brand loyalty: Understanding the moderator of behavioral brand loyalty.

Lee, Jin-Soo., و Ki-Joon Back. An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty.

Lee, Jin-Soo., و Ki-Joon Back. An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty.