Myers, J. H., & Reynolds, W. H. (1967). Consumer behavior and marketing management. Boston: Houghton Mifflin Company.
Style de citation ChicagoMyers, James H., et William H. Reynolds. Consumer Behavior and Marketing Management. Boston: Houghton Mifflin Company, 1967.
Style de citation MLAMyers, James H., et William H. Reynolds. Consumer Behavior and Marketing Management. Boston: Houghton Mifflin Company, 1967.
Attention : ces citations peuvent ne pas être correctes à 100%.