APA Citation

Bell, M. L., Emory, W., Lapp, C. L., Robinson, J. G., & Trump, R. M. (1966). Essentials of maketing management. Boston: Houghton Mifflin Company.

Chicago Style Citation

Bell, Martin L., William Emory, Charles Leon Lapp, J. George Robinson, and Ross M. Trump. Essentials of Maketing Management. Boston: Houghton Mifflin Company, 1966.

MLA Citation

Bell, Martin L., et al. Essentials of Maketing Management. Boston: Houghton Mifflin Company, 1966.

Warning: These citations may not always be 100% accurate.