Cita APA

Bell, M. L., Emory, W., Lapp, C. L., & Trump, R. M. (1966). Essentials of marketing management. New York: Houghton Mifflin Company.

Citación estilo Chicago

Bell, Martin L., William Emory, Charles Leon Lapp, y Ross M. Trump. Essentials of Marketing Management. New York: Houghton Mifflin Company, 1966.

Cita MLA

Bell, Martin L., William Emory, Charles Leon Lapp, y Ross M. Trump. Essentials of Marketing Management. New York: Houghton Mifflin Company, 1966.