02660nam a2200409 4500 DLU110126254 ##20111007 ##100920s2011 enka b 001 0 eng 2010039789 9780470688298 (hardback) (OCoLC)ocn669160723 DLC DLC YDX YDXCP IUL CDX DLC pcc 006.312 TU-S Tuffery, Stéphane. Data mining and statistics for decision making / Stéphane Tufféry. Chichester, West Sussex ; Hoboken, NJ. : Wiley, 2011. xxiv, 689 p. : ill. ; 25 cm. Includes bibliographical references and index. Overview of data mining -- The development of a data mining study -- Data exploration and preparation -- Using commercial data -- Statistical and data mining software -- An outline of data mining methods -- Factor analysis -- Neural networks -- Cluster analysis -- Asociation analysis -- Classification and prediction methods -- An application of data mining: scoring -- Factors for success in a data mining project -- Text mining -- Web mining -- Appendix A: Elements of statistics -- Appendix B: further reading. "Data Mining is a practical guide to understanding and implementing data mining techniques, featuring traditional methods such as cluster analysis, factor analysis, linear regression, PLS regression and generalised linear models"-- Provided by publisher. "This practical guide to understanding and implementing data mining techniques discusses traditional methods--cluster analysis, factor analysis, linear regression, PLS regression, and generalized linear models--and recent methods--bagging and boosting, decision trees, neural networks, support vector machines, and genetic algorithm. The book focuses largely on credit scoring, one of the most common applications of predictive techniques, but also includes other descriptive techniques, such as customer segmentation. It also covers data mining with R, provides a comparison of SAS and SPSS, and includes an appendix presenting the necessary statistical background"-- Provided by publisher. Data mining. Statistical decision. Wiley series in computational statistics. Cover image http://catalogimages.wiley.com/images/db/jimages/9780470688298.jpg 13/2011 GT 2288947 DLU True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt