02134nam a2200421 4500 DLU110127230 ##20111027 ##031209s2004 inua 001 0 eng 2003026693 0471470643 (paper/website) DLC DLC DLC pcc 658.802 BE-M Berry, Michael J. A. Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. 2nd ed. Indianapolis, Ind. : Wiley Pub., c2004. xxv, 643 p. : ill. ; 30 cm. Includes index. Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. Business Data processing. Data mining. Marketing Data processing. Linoff, Gordon. Table of contents http://www.loc.gov/catdir/toc/ecip0412/2003026693.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003026693.html Publisher description http://www.loc.gov/catdir/description/wiley041/2003026693.html 01/2011CT GT 0 KCT True Đào Thị Thu Huyền G A SH Thư viện Trường Đại học Đà Lạt