Noone, B. M., & Mattila, A. S. Consumer goals and the service encounter: Evaluating goal importance and the moderating effect of goal progress on satisfaction formation.
Chicago Style CitationNoone, Breffni M., and Anna S. Mattila. Consumer Goals and the Service Encounter: Evaluating Goal Importance and the Moderating Effect of Goal Progress On Satisfaction Formation.
MLA CitationNoone, Breffni M., and Anna S. Mattila. Consumer Goals and the Service Encounter: Evaluating Goal Importance and the Moderating Effect of Goal Progress On Satisfaction Formation.
Warning: These citations may not always be 100% accurate.