02100nam a2200505 4500 DLU200195282 ##20201130 ##170119s2017 enka b 001 0 eng d 2017931613 GBB7D7302 bnb 018460281 Uk 1473919142 1473919150 9781473919143 9781473919150 9781526422262 (ePub ebook) (OCoLC)ocn949910695 YDXCP eng YDXCP rda OCLCQ BDX YDX OCLCO LQU FXN UKOBU PHUST UKMGB NGU OCLCF DLC lccopycat 338.479 107 2 BR-P Brunt, Paul, author. Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner & Natalie Semley. Research methods in tourism, hospitality and events management xv, 344 pages : illustrations ; 24 cm. Includes bibliographical references and index. What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results. This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings. Hospitality industry Research. Special events Management Research. Tourism Research Methodology. Hospitality industry Research. fast (OCoLC)fst00961155 Horner, Susan, 1956- author. Semley, Natalie, author. ebook version : 9781526422262 03/2020 SH 1577453 DLU True Nguyễn Thanh Hương G A SH Thư viện Trường Đại học Đà Lạt